Press release is a very professional writing style. Many universities have specialized journalism majors, which are highly professional and require high writing skills. However, in their daily work, many corporate copywriters who write press releases are not from journalism majors. So, how to write a good news release in the daily business activities of a company without professional training? The easiest quick way, of course, is a template!
This article will organize the 12 common types of corporate press releases separately for reference for novice copywriters. There are writing points and examples in the article. I believe that if you are a non-news major, you can also write a beautiful press release if you apply the template!
1. Press release: product launch
1. Writing points:
(1) The product launch news is hard, focusing on the performance, characteristics, style, etc. of the new product;
(2) The preferential policies or prices of new products that can be listed in the article. Generally, the new product launch news of auto companies needs to introduce prices and discounts.
2. Template:
(1) Title:
Brand name New products are on the market! Sale XXX yuan scheduled to send XXX
Function description... XX blockbuster new products listed
(2) Introduction part:
On X, X, X, XXX's new product held a XX conference, and its XX was officially listed.
(3) Intermediate material part:
Focus on the product's functions, features, and prices.
(4) Concluding part:
The ending can be from the impact of the product launch on the market, and the transition from the sequence of product functions to the end.
2. Press Release: Cooperation/Business Development/Agreement
1. Writing points:
(1) The introductory part needs to explain the key elements: the parties to the cooperation, the content of the cooperation, and the time of the cooperation;
(2) Background materials can introduce the background content of both parties to the cooperation, such as: business scope, company management introduction, customer and case enumeration, etc.;
(3) Cite senior management's prospects for cooperation.
2. Template:
(1) Title:
XX company and XXX reached a strategic cooperation agreement
(2) Introduction part:
On X, X, X, XX company and XX company signed a strategic cooperation agreement. The two sides will complement each other's strengths and strengthen cooperation in areas such as...
(3) Intermediate material part:
The middle center focuses on the superior resources and business conditions of the two companies
(4) Concluding part:
Make a general outlook on the future prospects of the company after the cooperation.